Morrison 12-Week Revenue Rises for Second Month, Kantar Reports
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William Morrison Supermarkets Plc’s 12-week sales advanced for a second consecutive month, as the U.K. grocer fought back from six straight periods of decline with revamped stores and a high-profile advertising campaign.
Sales in the 12 weeks to May 12 rose 1.2 percent, following a 0.3 percent gain in the 12 weeks to April 14, according to researcher Kantar Worldpanel. Morrison’s market share fell to 11.6 percent in the period ended May 12 from 11.9 percent a year earlier.