Physicals at $2,500 Lure Executives to Scans Some Doctors Doubt

Standard physicals are, well, pretty standard. During a visit geared more toward detecting disease than preventing it, your doctor makes you cough and checks your numbers. If there’s an abnormality -- your blood pressure has spiked or your liver enzymes are elevated -- it’s your schedule that suffers as you’re shuttled between specialists.

Now, there’s an alternative, loosely known as the executive health checkup. Participants in these programs spend $2,500 and up to receive daylong, state-of-the-art examinations administered by top U.S. hospitals, such as the Ronald Reagan UCLA Medical Center in Los Angeles, and specialty clinics, like the Princeton Longevity Center in New Jersey, that have emerged as global pioneers of the service. The aim: a more complete picture of your health, with clearer, actionable takeaways, Bloomberg Pursuits will report in its Summer 2013 issue.