Getting Points for TV Part of Mobile-App Loyalty Programs
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Loyalty programs are moving out of wallets and into smartphones as a new generation of applications seeks to reward consumers for shopping, watching television or snapping photos.
Walt Disney Co. and Target Corp. have signed up with Shopkick Inc., which created a mobile app that gives points to shoppers for entering stores or buying products. Viggle Inc.’s software offers points for “check-ins” while watching TV shows, while Kapture Life Inc. members can earn rewards by shooting and sharing pictures of food or products.