Netflix Expands Disney Partnership With Kids’ Shows

Netflix Inc. (NFLX), the world’s largest subscription video service, added five shows from Walt Disney Co.’s cable channels, strengthening its programming for families with children.

The multiyear agreement gives Los Gatos, California-based Netflix exclusive U.S. subscription streaming rights to Disney Junior’s “Jake and the Never Land Pirates” and “Tron: Uprising,” which airs on Disney XD, the companies said today in a statement. Terms for the shows, which began streaming today, weren’t disclosed.

The deal bolsters Netflix’s lineup of kids’ shows as it focuses on exclusives and children’s programming to stand out from competitors such as Amazon.com Inc. (AMZN), the largest Web retailer, and Hulu LLC. The new rights build on an agreement in December giving Netflix access to films from Disney’s Pixar, Marvel and Lucasfilm.

Netflix, the leading online subscription service, has also funded original programs such as the political thriller “House of Cards,” and obtained rights to the revived Fox show “Arrested Development,” which begins streaming new episodes May 26.

As part of the new Disney agreement, Netflix will begin streaming “Handy Manny,” “Special Agent Oso” and “JoJo’s Circus” on a non-exclusive basis this month.

Netflix signed a multi-year accord with Disney in December, covering films that become available starting in 2016.

Netflix rose 3.7 percent to $216.41 at the close in New York. The shares have more than doubled this year, the biggest rise among members of the S&P 500 Index. (SPX)

To contact the reporter on this story: Cliff Edwards in San Francisco at cedwards28@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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