Coca-Cola Expands Calorie Labels and Emphasizes No-Cals

Coca-Cola Co. will expand calorie labeling to the front of all packages and reiterated its pledge not to advertise to children under 12 anywhere as the world’s largest soft-drink maker fights criticism that it is contributing to obesity.

The plan, which includes expanding physical activity programs, will apply to the more than 200 countries where it operates, Atlanta-based Coca-Cola said yesterday in a statement. The company also will emphasize low- and no-calorie drinks in emerging markets. Coca-Cola didn’t set deadlines or targets for the initiatives.