Activision Falls on Game-Industry Uncertainty: Los Angeles Mover
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Activision Blizzard Inc., the largest U.S. video-game maker, fell the most in two years after offering a guarded outlook because of uncertain customer demand for new consoles and its “World of Warcraft” online game.
Activision declined 6.6 percent to $14.25 at 10:29 a.m. in New York. The Santa Monica, California-based company’s shares had dropped as much as 8.3 percent earlier, the most since February 2011, after Chief Executive Officer Bobby Kotick said with yesterday’s first quarter results that Activision faces challenges, including customer losses for “World of Warcraft.”