DirecTV Adds DogTV Channel to Appeal to Canine Audience

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DirecTV, the largest U.S. satellite-television provider, will begin airing DogTV, a $5.99-a-month premium channel aimed at canine viewers.

Under a multiyear agreement between DirecTV and DogTV, the channel will be available on the satellite service in the third quarter, according to a statement today. Financial terms weren’t disclosed.