Virgin Atlantic CEO Plans Two-Year Revamp While Staying Cool

Virgin Atlantic Airways Ltd.’s new chief executive officer has given himself two years to cut costs and restore Richard Branson’s best-known brand to profitability without damaging its reputation for doing things differently.

Craig Kreeger, who took over as CEO on Feb. 1, plans to freeze capacity, review staffing levels and squeeze the maximum benefit from an accord with Delta Air Lines Inc. while retaining the U.K. company’s unique appeal, he said in an interview.