Saving the Post Office One Stamp at a Time
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March 29 (Bloomberg) -- In Robert Heinlein’s classicnovella “The Man Who Sold the Moon,” an entrepreneur raisesmoney for a lunar expedition by warning a soft-drink companythat, without its support, he might have to turn to a competitorthat will pay him to display its logo on the surface, where itwill be visible from Earth.
The story came to mind when I read about the recentdecision by the U.S. Postal Service to license the slogan “RainHeat & Snow” to a manufacturer of all-weather clothing. Much ofthe news media misreported the story, suggesting the USPS wasplanning to sell its own line of apparel.