Environmental Groups Reap as Solar Leasing Gains Houses
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Non-profit groups including the Sierra Club and The Wilderness Society are raising funds by promoting rooftop solar panels installed by Sungevity Inc., a marketing model that may become more common as U.S. residential installations accelerate.
The closely held developer of rooftop solar systems has paid more than $1 million in referral bonuses to non-profits to date through its Sungevity.org program, according to a statement today.