Ayn Rand’s Formula for NCAA Tournament Success

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March 28 (Bloomberg) -- If you’re wondering how FloridaGulf Coast University became the first 15th seed in the historyof the NCAA men’s basketball tournament to advance to the Sweet16, look no further than the ur-text of the school’s economicsdepartment: “Atlas Shrugged.”

Embedded in this long, ponderous novel -- required readingfor all undergraduate economics and finance majors at FGCU -- isthe formula for transforming your college from a bunch oftrailers on a swamp into the most talked-about school in thecountry. It’s simple, really. All you need to do is practicewhat Ayn Rand called “rational self-interest.”