Apple Wins Battle Against Samsung Based on Tweets

In the battle between Apple Inc. (AAPL) and Samsung Electronics Co. (005930) in the global smartphone market, a winner has been determined. Apple has prevailed.

At least that’s the conclusion based on an unscientific tally of mentions on Twitter Inc.’s social network, published in a report yesterday by Gene Munster, an analyst at Piper Jaffray Cos. Investing Analytics, the group that compiled the data cited by Munster, said the iPhone 5 was mentioned 2.4 million times during its product debut in September, five times more than when Samsung’s Galaxy S4 was unveiled this month.

Munster said the data indicate that there is more mass appeal for the iPhone than the Galaxy, and that Apple will maintain its market share. The iPhone 5 was the best-selling smartphone in the latest quarter, according to researcher Strategy Analytics. The Twitter study underscores how investors are increasingly turning to social media to inform their investment decisions.

“While interest in the Galaxy S4 is growing, Apple continues to hold a meaningful lead as the smartphone with the broadest consumer appeal,” said Munster, who has an overweight rating, the equivalent of a buy, for Apple with a $767 price target.

Apple, based in Cupertino, California, declined 2 percent to $452.08 at yesterday’s close in New York, leaving them down 15 percent so far this year, compared with a gain of 9.6 percent for the Standard & Poor’s 500 Index.

To contact the reporter on this story: Adam Satariano in San Francisco at asatariano1@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net

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