Wal-Mart Targets Web Sales With Lockers, Mobile App Technology
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Wal-Mart Stores Inc., the world’s largest retailer, is trying out new delivery methods and adding to its mobile technology to improve Web-based shopping and step up its challenge to Amazon.com Inc.
Wal-Mart is testing lockers that let customers order items online and pick them up in stores without interacting with a sales representative, the company said yesterday at an event in San Bruno, California. The program is in trials in fewer than 12 stores, the retailer said.