, Columnist
Lululemon's Sheer Behinds Move Markets
Lululemon announced yesterday that it has had to pull about 17 percent of women's pants from its stores because a batch of its black Luon bottoms showed a little too much skin.Â
This article is for subscribers only.
Lululemon Athletica Inc. announced yesterday that it has had to pull about 17 percent of women's pants from its stores because a batch of its black Luon bottoms showed a little too much skin. Cue the bad jokes about buns, downward dogs and bottom lines.
That last one isn't so funny for the Vancouver-based company. By the close of trading today in New York, the stock was down 16 percent this year. The company's shares fell more than 5 percent this morning. Lululemon has revised its estimate for its current quarter revenue, $343 million, down from as much as $355 million.