NBA All-Star Game Has 13 Percent Jump in TV Viewers From 2012
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This year’s National Basketball Association All-Star Game was viewed by an average of 8 million viewers, a 13 percent increase on the 2012 telecast.
Last year’s midseason showcase, held in Orlando, was seen by 7.1 million total viewers, Turner Sports said yesterday in an e-mailed release citing Nielsen Media Research.