Pursuits
VW Chairman Suggests Not Done Adding Brands After Buying Porsche
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Volkswagen AG Chairman Ferdinand Piech indicated Europe’s largest automaker plans to add at least one brand to the current lineup as part of a strategy to claim the industry’s top spot by 2018.
Piech said in an interview with German monthly magazine ADAC Motorwelt that his children 10 years from now will drive one of the automaker’s “at least 13 brands.” VW currently has 12 marques. VW representatives declined to comment.