Beyonce Lip-Sync to Fuel Halftime Viewer Surge in Pepsi Boon
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Beyonce Knowles, performing at the Super Bowl for the first time, is poised to draw more viewers at halftime than the game itself, fueled by the flap over the pop star’s lip-syncing at President Obama’s inauguration.
The singer’s Feb. 3 performance may beat the record 112.6 million viewers that Madonna drew last year, said Brad Adgate, director of research at New York-based advertising company Horizon Media. The past two Super Bowls averaged more than 111 million viewers over four hours, according to data from Nielsen.