Automakers Strain Suppliers With 50% Surge in U.S. Intros
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Automakers plan to introduce 61 new or redesigned models in the U.S. this year, 50 percent more than any year since 2006. While the resurgence gives consumers more choices, suppliers could be hard-pressed to keep up.
“As the demand continues to heat up, we are potentially looking at some areas of the market that could be running short in terms of supply,” and delay the introduction of new models, said Jeff Schuster, senior vice president of forecasting at Troy, Michigan-based LMC. “That really is where the risk is. The buyer who wants to come in, they want a vehicle now.”