Starbucks to Open in Vietnam in Push to Boost Asia Sales
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Starbucks Corp., the world’s biggest coffee-shop operator, will open its first store in Vietnam next month as it expands into its 12th Asian nation.
The cafe is scheduled to open in Ho Chi Minh City, the Seattle-based brewer said in an e-mailed statement. Hong Kong Maxim’s Group subsidiary Coffee Concept Ltd., which already has stores in Hong Kong and Macau, will operate the location and is the licensee for Vietnam, Starbucks said.