Kiehl’s Cucumber Toner at 18 Euros Shows Luxury Weakness: Retail
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When Ilse Morgan lived in New York, she often bought cosmetics from Kiehl’s, a 161-year-old pharmacy on the lower east side that has grown into a global brand. Since moving to Amsterdam, Morgan has found Kiehl’s products but rarely buys. The prices, she says, are just too far above what she paid in New York.
“If it was the same, then I would happily make purchases here,” said the 42-year-old advertising manager who has lived in the Netherlands for a decade. “They lose my business with the pricing.”