Pursuits
Marchionne Takes Volkswagen Rivalry to U.S. With Special Rebates
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Fiat SpA Chief Executive Officer Sergio Marchionne, who was re-elected today to head Europe’s main carmaking lobby group, is taking his rivalry with Volkswagen AG in their home region overseas.
Marchionne, who also runs Chrysler Group LLC, is offering $1,000 rebates to current VW owners in the U.S., where VW is much smaller, to buy a Fiat or Chrysler vehicle.