Orange Bets Spain Bargains Will Beat Telefonica
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France Telecom SA predicts it will keep grabbing market share in Spain by offering subsidized smartphones, beating rivals Vodafone Group Plc and Telefonica SA which abandoned this approach.
“There’s no need to end subsidies,” Jean Marc Vignolles, chief executive officer of France Telecom’s Orange Spain unit, the country’s third-biggest phone operator, said in an interview at the company’s Madrid office. “I have not personally seen any evidence that our two competitors have benefited from such a radical move. They’ve suffered commercially.”