Deals
Nokia Buys Earthmine for 3-D in Map Fight With Apple
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Nokia Oyj, the struggling Finnish smartphone maker, is acquiring 3-D map-technology maker Earthmine Inc. and revamping its mapping tools under a new brand name to win back customers from rivals such as Apple Inc.
The Earthmine purchase will help Nokia expand in mapping, a growing business it considers key to driving smartphone sales and becoming profitable again. The company unveiled Here, the brand for its location services and website, at an event in San Francisco yesterday, and said it has created a mapping app for Apple’s mobile devices. It will also make its map technology open to developers using Google Inc.’s Android operating system.