Vodafone Chief Seeks Media Partners to Tackle Slowdown
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Vodafone Group Plc, grappling with shrinking wireless revenue in European markets such as Spain and Italy, is courting new sales partners: television companies and newspaper publishers.
Vodafone’s U.S. venture Verizon Wireless struck a deal this year to sell mobile-phone packages bundled with fixed-line, TV and Web offerings of cable operator Comcast Corp. in each other’s stores. Vittorio Colao, Vodafone’s chief executive officer, wants to bring that kind of partnership to Europe, even if that means he’ll have to sign separate agreements in a dozen markets on the culturally and politically fragmented continent.