Making of Santa Is Big Business as Schools Teach Reindeer Skills
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If you think any chubby guy with a beard who looks good in red can be a mall Santa Claus, Susen Mesco will soon set you straight.
"You can’t play Santa," says Mesco, director of the Professional Santa Claus School in Denver. "You have to become Santa. We spend the first three hours getting the men into the mind-set."