Wal-Mart’s Stores to Sell Boxee TVs Challenging Apple and Roku
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In a coup for New York-based startup Boxee Inc., Wal-Mart Stores Inc. will sell and promote its new Web-connected device that brings live television and online video together, the companies said.
Starting tomorrow, the world’s biggest retailer will exclusively sell the new $98 product, called Boxee TV, in more than 3,000 U.S. locations during the holiday season. Wal-Mart will set up displays and send out marketing materials for the device, a small black box with a remote control that can access free TV broadcast channels as well as Internet content.