Pursuits
Mercedes Dangles $5,000 VIP Discounts to Hold U.S. Lead Over BMW
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Daimler AG’s Mercedes-Benz, guarding its U.S. luxury-auto sales lead, is letting some buyers skip more monthly payments than Bayerische Motoren Werke AG and offering as much as $5,000 discounts to “VIP customers.”
Mercedes introduced a program for 2012 models sold through this month that included cash offers and special lease deals, according to an Oct. 2 memo to dealers. The Stuttgart, Germany-based automaker in an Oct. 5 e-mail to dealers also announced a promotion for the month that lets some current Mercedes owners forgo as many as five payments.