Pursuits
Netflix Needs Surge for Goal of 7 Million New U.S. Users
This article is for subscribers only.
Netflix Inc. Chief Executive Officer Reed Hastings said in March the world’s largest online video service would add 7 million U.S. customers this year. Investors find out today if he still has a chance.
Netflix, which reports third-quarter results after markets close, must add close to 1.8 million U.S. online subscribers to stay on schedule, Hastings said in July. Analysts predict 1.43 million new customers for a total of about 25.4 million U.S. users, the average of 10 estimates in a Bloomberg survey.