GE Falls as Sales Forecast Cut on Shrinking Finance Unit

General Electric Co. fell the most in almost a year after cutting its 2012 sales target amid lower finance-unit revenue and reporting weaker third-quarter demand for some industrial equipment.

Full-year sales will climb about 3 percent instead of the 5 percent projected last month, with GE Capital revenue falling by 10 percent, GE said. Quarterly sales rose 3 percent to $36.3 billion, short of the $36.9 billion average analyst estimate. Adjusted profit of 36 cents a share matched projections.