Pursuits
‘Gangnam Style’ Link Spurs DI Surge: Chart of the Day
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A father-son connection to the “Gangnam Style” music video has triggered an almost 500 percent rally in shares of DI Corp. since mid-July in Seoul.
“Gangnam Style,” which contains satirical lyrics about the habits of wealthy South Koreans and features choreography mimicking horse riding, vaulted 34-year-old musician Park Jae Sang into fame under the pseudonym Psy. The musician’s father, Park Won Ho, is chairman of DI, which makes semiconductor-testing equipment for clients including Samsung Electronics Co.