Hollywood Appeal May Help to Sell Cricket Franchises in U.S.
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Hollywood stars such as Australians Russell Crowe and Hugh Jackman are among the celebrities targeted by organizers of a new U.S.-based Twenty20 cricket competition to help sell six $40 million franchises.
Cricket Holdings America LLC, backed by the New Zealand and U.S. cricket bodies and Indian investors, is copying the approach of the celebrity-endorsed Indian Premier League as it builds toward the June 2013 start of the UST20 League.