Chrysler Taps Eminem 8 Mile for Buzz Evoking $97,000 Viper: Cars

“You only get one shot,” hip-hop artist Eminem rapped on the lead track for “8 Mile,” his 2002 film. It turns out Chrysler Group LLC is giving the Detroiter another chance to tout its product -- this time on a nameplate.

The next phase of Chrysler’s “Imported From Detroit” campaign, which debuted with Eminem in a two-minute Super Bowl commercial in 2011, includes an 8 Mile edition of the Chrysler 200 sedan to mark the movie’s 10-year anniversary, said Olivier Francois, the automaker’s chief marketing officer. It’s also introducing a 300 Motown sedan that will be tied to Broadway’s new show “Motown: The Musical,” Francois said in an interview.