Pursuits
PepsiCo Channels Apple as Drink Makers Grab Design Ethos
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PepsiCo Inc. and MillerCoors are looking for some Steve Jobs magic.
In an effort to stave off competition from nimbler upstarts, the world’s largest snack-food maker has added a chief design officer to its c-suite. MillerCoors, battling craft beer makers, poached its innovation chief from Dyson Ltd., which re-invented the vacuum cleaner and commercial hand dryer.