Redbox-Verizon Streaming to Challenge Netflix by Year-End
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Coinstar Inc.’s Redbox and Verizon Communications Inc., providing details of their challenge to Netflix Inc., will offer subscription streaming, movie sales and rentals by Christmas, along with DVDs from the local kiosk.
Redbox Instant by Verizon, being tested in the homes of about 500 Verizon employees, initially will focus solely on newer movies that have been available for sale and rental, Eric Bruno, Verizon’s vice president of strategy and planning for consumer and mass business markets, said yesterday in an interview.