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Apple Says Early Orders for Next Version of IPhone ‘Incredible’

Apple Inc. said that early orders for the next version of the iPhone, which was unveiled this week, have been “incredible.”

“Pre-orders for iPhone 5 have been incredible,” said Natalie Kerris, a spokeswoman for Cupertino, California-based Apple. “We’ve been completely blown away by the customer response.”

To contact the reporter on this story: Adam Satariano in San Francisco at asatariano1@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net

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