Japan’s First New-Vehicle Niche in 50 Years Imitates Cart: Cars
This article is for subscribers only.
It’s smaller than a golf cart, runs on electricity and will probably soon be road-legal. The ultracompact is set to be Japan’s first new vehicle niche in 50 years and an opportunity for the likes of Yoshiro Sugimoto.
Town EV, Sugimoto’s startup, plans to have the 800,000 yen ($10,000) ZEVe ultracompact on the market in Japan next year.