Electronic Arts Betting Cheaper Free-to-Play Titles Spur Growth
This article is for subscribers only.
Electronic Arts Inc., the second-largest U.S. video-game publisher, will develop fewer Facebook games as it shifts to mobile and free offerings, the head of the company’s development studios said.
The maker of “Madden NFL” and “Medal of Honor” has become the largest publisher of games that are free to play on mobile devices, Frank Gibeau, president of the Redwood City, California-based company’s EA Labels said in an interview.