Pursuits
BMW to Nissan Pump Figures With Extra Sales to Dealers: Cars
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Bayerische Motoren Werke AG and Nissan Motor Co. have turned to unconventional buyers of their vehicles at times this year: their dealers.
BMW, locked in a U.S. luxury sales race with Daimler AG’s Mercedes-Benz, began offering dealers allowances of as much as $7,000 a car on July 31 to boost sales to their demo fleets that are used for test drives. Nissan, pushing to pass Honda Motor Co. in U.S. market share, sells vehicles to dealers for use as rentals, as it did in March at the fiscal year-end.