Facebook Faces Challenge From Count’s Jet-Set Website
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The Swedish count who founded one of the first social networks is back with a new invitation-only site to attract jet-setters and the well-heeled away from Facebook Inc. and LinkedIn.
The BestofAllWorlds site, which starts Aug. 27, will allow users to mingle online with like-minded people, find restaurants and nightlife in city guides and discover who’s attending events such as Art Basel in Miami and England’s Royal Ascot horse racing, said Erik Wachtmeister, whose father was a Swedish ambassador to the U.S.