GM Says Ex-Marketing Chief Didn’t Meet Company Expectations
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General Motors Co. Chief Marketing Officer Joel Ewanick resigned because he didn’t “meet the company’s expectations of an employee,” according to an e-mailed statement by the automaker yesterday.
Greg Martin, a GM spokesman, declined to comment further last night. GM senior managers, who had been happy with the marketing executive’s work, requested Ewanick resign after reviewing a sponsorship agreement that failed to meet company policies, said a person familiar with the departure, who requested not to be identified discussing a personnel matter.