Tour de France Heir Sees Benefit as Wiggins Win Expands Markets

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Even the French are quite pleased Bradley Wiggins has won the Tour de France.

The 32-year-old Londoner yesterday became the first Briton to win cycling’s most prestigious race, managing what no Frenchman has done since 1985. His Team Sky teammate Chris Froome made it a 1-2 for Britain, which had previously failed to produce a rider that finished in the top three.