Watch Live

Tweet TWEET

Zuckerberg Says Mobile Shift Is His Biggest Challenge

Facebook Inc. (FB) Chief Executive Officer Mark Zuckerberg said his hardest job right now is figuring out how to adapt the world’s largest social network to mobile devices.

Bringing Facebook’s features to handheld gadgets is difficult because the user experience is so different than on desktop computers, he said in an interview from the Allen & Co. media conference in Sun Valley, Idaho. Zuckerberg, meanwhile, played down the tribulations of running a newly public company.

“Things are not much different,” said Zuckerberg, who started Facebook eight years ago from his dorm room at Harvard University. “I’m focused on building product.”

Facebook is under pressure to get more advertising revenue from its mobile service in order to maintain growth. To bolster the handheld version of its product, the Menlo Park, California- based company is developing location-based features that let marketers target users with more relevant pitches.

Concerns about slowing growth have driven down Facebook’s shares 19 percent since they began trading in May. The stock fell less than 1 percent to $30.72 at the close today in New York.

Zuckerberg was joined at the Allen & Co. event by other technology and media executives, including Apple Inc. CEO Tim Cook, Washington Post Co. chief Don Graham, and venture capitalist and Facebook board member Marc Andreessen.

Photographer: David Paul Morris/Bloomberg

Mark Zuckerberg, chief executive officer and founder of Facebook Inc., right, and Andrew "Drew" Houston, founder and chief executive of Dropbox, during the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, on July 12, 2012. Close

Mark Zuckerberg, chief executive officer and founder of Facebook Inc., right, and... Read More

Close
Open
Photographer: David Paul Morris/Bloomberg

Mark Zuckerberg, chief executive officer and founder of Facebook Inc., right, and Andrew "Drew" Houston, founder and chief executive of Dropbox, during the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, on July 12, 2012.

Even with all the additional scrutiny, Facebook’s IPO hasn’t been the biggest recent transition in Zuckerberg’s life, the 28-year-old said in the interview.

The same week as Facebook went public, Zuckerberg married longtime girlfriend Priscilla Chan.

“The bigger change was getting married,” he said.

To contact the reporters on this story: Jon Erlichman in San Francisco at jerlichman1@bloomberg.net; Christopher Palmeri in Los Angeles at cpalmeri1@bloomberg.net

To contact the editors responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net; Tom Giles at tgiles5@bloomberg.net; Nick Turner at nturner7@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.