Boeing’s Air-Show Comeback Seen Tempered by Soft Economy
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Boeing Co.’s chance to eclipse Airbus SAS at the industry’s largest air show next week risks being overshadowed by a faltering economy and its European rival setting up a manufacturing hub in the U.S.
Orders at the expo starting July 9 in Farnborough, England, probably will trail the 441 announced jet purchases valued at $46.4 billion at the 2011 show as demand wilts amid Europe’s debt crisis and a Chinese slowdown. That’s the backdrop for Boeing to peddle its new 737 MAX after Airbus’s A320Neo dominated last year’s event in Paris.