Telefonica Cuts Prices in Mexico to Challenge Carlos Slim

Telefonica SA announced price cuts on long-distance calls and nationwide roaming in Mexico, to lure customers away from Carlos Slim’s America Movil SAB.

Telefonica, Mexico’s second-largest wireless carrier, will get rid of roaming charges throughout the country and offer a plan that charges for calls rounded to the second, instead of the minute, Mariano Moral, director of client service, said today in Mexico City. The Madrid-based carrier also will charge the same for calls to the U.S. and Canada as it does for long-distance calls within Mexico.