Facebook's U.S. Visitors Decline in May, ComScore Says

Facebook Inc. (FB)’s audience in the U.S. declined in May while the amount of time users spent on the social-networking website rose, according to ComScore (SCOR) Inc.

The number of visitors to Facebook.com dropped less than 1 percent to 158 million in May from April, Reston, Virginia-based ComScore said in an emailed statement. Visitors in April also fell less than 1 percent from March.

The average amount of time visitors spent on the site rose less than 1 percent to 381 minutes in May from a month ago, ComScore said. That came after a decline of 3.1 percent in the previous month.

Facebook, owner of the world’s most popular social- networking service, gets about half of its revenue from the U.S. and Canada. The company, which held its initial public offering last month, is depending on a combination of increasing engagement on the site and new users to help woo advertisers.

Shares of Menlo Park, California-based Facebook fell 1 percent to $31.60 at the close in New York. The stock has declined 17 percent from the IPO price of $38.

To contact the reporter on this story: Brian Womack in San Francisco at bwomack1@bloomberg.net

To contact the editor responsible for this story: Jillian Ward at jward56@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.