Snakeskin Trim on Heated Seats Driving U.S. Pickup Sales: Cars
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Chrysler Group LLC and Ford Motor Co. are testing the limits of truck buyers’ appetite for pickups loaded with leather, chrome and heated seats at price tags that can top $50,000.
It took just three days for dealers to snap up the full-year’s allotment of Chrysler’s new luxury-trim Ram Laramie Limited pickups, brand President Fred Diaz said in an interview. Ford, whose F-Series has been the top-selling vehicle line in the U.S. for 30 years, said this week it will add a range-topping Limited luxury model later this year.