Pursuits

Diamond-Seller Choksi Takes on World With Bollywood: Commodities

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Mehul Choksi sees his jewelry business one day joining LVMH Moet Hennessy Louis Vuitton SA and Cartier among the biggest names in luxury goods.

Choksi is chairman and managing director of Gitanjali Gems Ltd., India’s biggest diamond and gold-jewelry retailer by sales. He has accumulated 70 brands and more than 4,000 retail outlets worldwide as rising incomes in China and India, the two fastest-growing major economies, spur consumer demand.