Pursuits
Autos-by-the-Minute Flood Europe With 20-Fold Surge Seen: Cars
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Daimler AG is flooding Berlin with Smart cars to claim a greater share of Europe’s burgeoning rent-by-the-minute urban auto market.
The maker of Mercedes-Benz cars installed the largest fleet of its Car2go short-term rental service in the German capital last month, overwhelming Bayerische Motoren Werke AG’s DriveNow offerings two-to-one. The pursuit of Berlin drivers is part of a broader effort to win over urban consumers and boost sales from services as the allure of car ownership in cities wanes.