Telefonica App Offers Apple IPhone Users Free Calls

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Telefonica SA, Spain’s dominant telecommunications company, is offering a free mobile communications application for users of Apple Inc.’s iPhone as it tries to stop customers switching to cheaper rivals.

The TU Me app allows free calls and stores data for users online. It will be offered worldwide to users of Apple’s iOS software from today at no cost regardless of the phone operator, Telefonica Digital Chief Commercial Officer Stephen Shurrock said in an interview. The TU Me app will offer communication services including text messages, calls, sharing photos and voice-mail, he said.