Bright Food Buys 60% of U.K. Cereal-Maker Weetabix

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Bright Food Group Co., China’s second-largest food company, agreed to buy a 60 percent stake in British cereal maker Weetabix Ltd. from private equity firm Lion Capital LLP as part of a drive to increase overseas sales.

The deal values the maker of Ready Brek and Alpen cereals at about 1.2 billion pounds ($1.9 billion), the Chinese company said in a statement yesterday, without providing details.